| How to decorate one's Terra | March 27, 2009 |
Interesting interview with the founders of TERRA, the
leading contemporary design materials provider in Egypt, has been made by the
Daily News Egypt online magazine. Here's the interview: More people today are considering contemporary tastes and ideas in home decoration and renovation, a departure from the ubiquitous gilded French style that peppered every self-respecting Egyptian's home. Off with the old, and on with the new is the attitude de jour. There's a new-found emphasis on comfortable living to be complimented by home accessories and trinkets that subtly allude to extensive traveling to exotic places. Terra, one of few stores that deliver practical items with taste in this city, labels itself as "the new home of contemporary materials in Egypt, catering to those wishing to incorporate natural materials into their design themes with a novel touch. Terra means earth, and with such a nomenclature, all items sold in the store are small pieces sourced from nature. Terra sells a variety of landscaping accessories and necessities. Color choices are veering to sober modern colors of grays, beiges and browns. Glazed garden pots in various sizes, available in colors of celadon green, blue and brown glaze are big sellers. Both decorative and durable, these pots can be arranged in pairs or asymmetrically in various colors and sizes, placed for both aesthetic and landscaping purposes. It is this dual versatility of Terra's products that is so enticing to customers. The notion of landscaping a garden and devoting as much attention and importance to it as a home is what drives Terra's owners to promote such a style of home interiors. Founding partners Eric Djermakian, Khaled Shoukry and Kamal Zaki have in a short span of time been successful in placing their products in many people's homes, and in doing so, prompting people to redefine how they live in their own homes. Terra does not promote itself as a store that provides all the elements of a beautiful home but rather, as a place to discover a special idea or two. Juxtaposing a few imported items and elements with an Egyptian setting could yield that spirit of exoticism and originality which many seek. Read the rest of the interview in the Daily News Egypt magazine website. |
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